NULO takes its name from two things that pets need to thrive—nutrition and love (NU + LO).
We’re huge fans of Fromm Family Foods, a fifth-generation family-owned and operated artisan pet food company based in Wisconsin. Let’s go to the start of the Fromm story to learn how this great company came to be an American institution and a trusted source of food for pet parents and their dogs.
Oh, The Honest Kitchen, how do we love thee. Let us count the ways… well, there are many, so we’ll just stick to seven.
It all starts with green, free-range farms and blue, pristine Southern oceans—we’re talking about New Zealand, and that’s where Ziwi Peak is proudly made. New Zealand’s warm, temperate climate allows animals to be free-range, and grass-fed, all year round. And it’s where Ziwi Peak sources all its ingredients from sustainably- and humanely-managed local farms.
Made with humanely raised, sustainably grown and responsibly processed USDA human-grade meats, poultry and game, PRIMAL offers great raw nutrition in both frozen and freeze-dried options.